Crypto FinTech Rebranding | Bitwala
When we came back as Bitwala, we knew a fresh coat of paint wouldn’t cut it. The brand needed to reflect what we’re actually building: self-custodial crypto wallets, a Visa card for real-world spending, and Bitcoin-backed loans. That meant going deeper than design. Positioning, messaging, strategy, all rebuilt from the ground up with Yana , Konstantin and the team behind them. The result is a brand that finally matches the product. Still building. Still grateful for the people who make it possible. 💚